The Butterfly Children Project is to innovatively transform the way children grow up, helping them to explore and to make use of what best there is in them.

Butterfly Children is an extracurricular school with entertainment, sharing, development and challenge areas, where children are invited to build mainly physically, socially, and artistically.

Our mission starts on unite a few elements from sport and nature and give a shape to this concept, working them side by side.

The black and white colours mark the balance between the different elements, and they work as a unique path all over this identity. And the aim that we had in mind was to have this two colors always represented at the same time as a manifesto of balance. At the same time of connection between sea and land, sport and nature, the before and after working in harmony just like the whole social context of Butterfly Children.

We got in line!
Bullseye takes over the design and communication of the new lines of Metro Do Porto.Our graphic proposal aims to contemplate a concept of movement and constant involvement. These are new lines that surround us, lines that bring us closer to the city, allowing us to be closer and go further. In this way, the new lines will bring more passengers, greater mobility, travel for hospitals and schools, a closer proximity of the two cities Porto and Gaia. More schools, more health, more city.
The chromatic range was applied to the colors of the respective yellow and pink lines of Metro do Porto.

CFE Wayfinding system

In collaboration with the architectural studio NCBHAM, we had the opportunity to create a new wayfinding system for CFE’s headquarters in Belgium.

We have created our grid through the clients logo. We have duplicate the hexagon shape and started the creation of a numeric system. That numbers were used to identify each floor and guide the user on the correct navigation.

Taking the hexagon shape always present, we also have created a group of 24 geometric pictograms for different needs. These icons were arranged all over the building highlighting different rooms and areas.

The idea comes from two friends, Lucia and Marta, who throw us the challenge of giving vent to the imagination, and create the form of their project.
With no idea of the name, one thing was certain: the brand would be fun, jovial and plunge us into a world full of colors and fantasy.

The creation of the name appears succinctly:
junction of the word KID with the nominal suffix diminutive -uchos, (written with assumed personality of the letter X).

The logo was designed from various elements of interior decoration and stylized with the retro touch of the luminous claims of the old popular fairs.

For the purpose of bringing parents and children into a world of fantasy and imagination, the store’s interior design involves every bit of experience in a very distinctive setting. With vibrant colors and textures, a blend of enthusiasm and refinement.
Its visual identity is a reflection of the brand philosophy, that every child deserves to live this experience of fun and beauty.

A project across borders made us ‘travel’ to the other side of ocean. An American company, Envolve Media, wanted to change its image and Bullseye’s Team was responsible for this rebranding.

One of the goals of our designers was to keep brand’s icon, a monkey, but at the same time change its image to a more modern and current. This monkey was preserved as a brand image, but in a graphic form, being present throughout the communication.

This challenge involved not only rebranding but also web.

O projecto consistiu no desenvolvimento de um design editorial. Com a inclusão de um QR code no catálogo, tendo o leitor acesso aos desenhos técnicos ILMAR. O conceito gráfico enaltece a matéria prima a que as máquinas ILMAR produzem.

ILMAR apresenta-se como um dos maiores produtores de máquinas para o fabrico de artigos em betão. Em apenas 10 anos, este é líder no mercado Português em vendas de máquinas de alta produção.

See more BULLSEYE projects.