• Art Direction
  • Graphic Design
  • Packaging

The refinement of Jubileu chocolates was the anchor concept implicit in the project developed by Bullseye.

Jubileu comes onto the market in 1982 to commemorate the 50th anniversary of the Imperial brand. To celebrate such a special day, a brand linked to the joy he felt on this anniversary was chosen. Over the years, this new mark has acquired a diverse range of selected fine chocolates, which provide moments of pure pleasure. Currently in more than 45 countries, directed to high value segments, present in the best distribution chains, gourmet shops, convenience stores and some many others.

As a main goal, Bullseye has developed a packaging design for the Jubileu brand, in order to offer its costumers a commemorative package for their chocolates. The communication of this design enhances the quality of Jubileu chocolates products. With a graphic and color concept that enriches the values of luxury and tradition printed in its product range.

See more BULLSEYE projects.

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