Bazar Desportivo is a group of sports and casual fashion stores, which currently has a dozen stores located in the north of Portugal.
The brand results from the vision of wanting to go further, following the latest trends in sports fashion.
On the other hand, we were also given the mission to achieve the balance between the two strands of the brand: performance and casual.
For the creation of the brand, we were inspired by everything that an athlete must have to achieve the result: goal, focus and determination.
The monogram-centered snake represents, in an abstract way, the life with which the mark involves all the media where it stands, and the vital force that it passes through in all its communication.
At the casual level, the logo maintains the same thread, through the typography chosen for both brands.